- Basics and introduction to Search Engines
- What is Search Engine Optimization or SEO.
- What are Search Engines, Search Crawlers & Search Bots.
- How Search Engines Work.
- What is Search Engine Algorithm.
- What is Onpage SEO & Offpage SEO.
- Ethical (Whitehat) & Unethical (Black Hat / Grey Hat) SEO.
- Understanding Search Engine Result Page (SERP).
- HTML Structure, Semantic Tags and Optimization
- Optimized HTML Structure for SEO.
- Different HTML Elements, tags & attributes.
- Understanding Semantic HTML tags.
- Optimizing HTML.
- Onpage Search Engine Optimization (Onsite SEO) Training
- Page Title Optimization.
- Meta Description Optimization.
- Meta Author, Robots Optimization.
- Meta Viewport, Geo Tags Optimization.
- Header (H1, H2, H3 etc.) Optimization.
- Search Engine Optimized Content Writing & Optimization.
- Keyword Placement & Strong & Emphasis tags.
- File optimization.
- Website Link Structure Optimization.
- SEO friendly URL optimization.
- Search Engine Optimized Breadcrumbs.
- Link Title & Anchor Text Optimization.
- Inner Link & Outbound Link Optimization.
- Image Optimization for SEO.
- Image Name, Image Title & Image Alt Optimization.
- SEO friendly Website Structure & Layout Optimization.
- Website Footer Optimization.
- CSS, Javascript & Coding optimization.
- Different Unethical Onpage SEO Practices & how to avoid & fix them.
- Social Media Optimization
- Understanding Open Graph & Twitter Cards
- Creating social site shareable content
- Set optimized image for particular platform
- Author link
- Benefits of Hashtags and implementation
- Understanding each platform separately to better optimization.
- SEO Keywords Analysis Training
- Importance of Keywords (Keyword Phrase) on Search Engine Optimization.
- Long Tail Keywords & their importance.
- Manual Keyword Analysis SEO Techniques.
- Keyword Analysis for SEO using Google AdWords Keyword Planner Tool.
- Keyword Efficiency Index (KEI)
- How to calculate Keyword Efficiency Index for each keyword.
- What are Latent Semantic Indexing (LSI) Keywords.
- Keyword Density & over optimization.
- Keyword Stuffing & Blackhat SEO & outcome.
- Rich Snippet Markup – Structured Data Training
- What is Rich Snippet Markup – Structured Data?
- How Structured Data can help in SEO.
- Types of businesses can implement Rich Snippet Markup.
- What is Schema?
- Basic Schema understanding & implementation.
- Advanced & Nested Schemas.
- How to test & analyze Schema.
- Google Search Console (Google Webmaster), Google Analytics and Bing Webmaster Training
- What is Google Search Console (Google Webmaster).
- How to Integrate Google Search Console (Google Webmaster) with a self-hosted website or blog.
- Thorough understanding of Google Search Console (Google Webmaster).
- What is Google Analytics & it’s use.
- How to activate Google Analytics with a website (self-hosted or blog).
- SEO Data Analysis & Data Mining.
- Different Report creation from Google Analytics.
- Competition Analysis Training
- Importance of Inbound or Backlink Analysis of competition websites.
- How to start analyzing inbound links.
- Free SEO Tools for backlink analysis.
- How to use MOZ Open Site Explorer to generate backlink report.
- Other SEO Tools like AHREFS etc. for Inbound Link Analysis.
- Manual SEO Techniques to research backlinks of competition websites using Google.
- Introduction of Google Operator Search.
- Offpage Search Engine Optimization (Offsite SEO) Training
- What are Inbound Links or Backlinks?
- Why Inbound Links are crucial for Search Engine Optimization.
- Natural & Unnatural Linking (Ethical & Unethical backlinks).
- Different types of backlinks.
- Nofollow & Dofollow links & their differences.
- Benefits of Editorial Links & risks of Non-Editorial Links.
- How to get Dofollow links from authority websites.
- Concept of Page Rank (PR) & how to increase PR through high quality backlinks.
- Website submission on different Search Engines.
- Values of .EDU, .GOV & .ORG links & how to find.
- Backlinks from .EDU, .GOV & .ORG websites.
- What is DMOZ & DMOZ submission & guidelines.
- What are Directories, types of directories & Directory Submissions.
- Business listing with proper citation & consistent NAP on different city specific business directories.
- Different high PR Social Bookmarking Websites & submissions.
- SEO Content writing & article submissions on article submission sites.
- How to find blogs on a particular niche.
- Blog posting on related authority blogs.
- Art of valuable high PR blog commenting on the niche.
- Classified backlinks from good quality classified websites.
- Press Release writing & submissions.
- Alexa integration & Alexa ranking.
- Web 2.0 backlinks.
- Youtube optimization & inbound links from Youtube & other video broadcasting sites.
- PowerPoint & other sharable documents creations & submissions.
- Inbound Links from Question Answer sites.
- Backlink Anchor Text optimization for natural & ethical SEO.
- Link building from Social Networking platforms.
- Google Plus (+) optimization.
- Local SEO Training
- What is Local SEO.
- Business listing on Google My Business (Google Places).
- Bing Local listing.
- What is citation.
- What is NAP.
- Foursquare, Yelp, Hotfrog & other business directory listing.
- Consistent Citation creation with exact NAP.
- Business Reviews on Google My Business (Google Places) and other business directories.
- Advanced and Technical Search Engine Optimization Training
- Website structure optimization for fast loading.
- Minified CSS (.css) & Javascript (.js) & CSS Sprite.
- Minimizing HTTP calls.
- Gzip activation & CDN (Content Delivery Network) management.
- Importance of mobile friendly Responsive Website design on SEO.
- Search Engine friendly URL rewriting techniques with .HTACCESS.
- Importance of Redirection.
- 301 Permanent Redirection & 302 Temporary Redirection, their differences & how to use.
- Duplicate Content issue & Canonicalization.
- Rel Canonical tag implementation.
- Rel alternate tag implementation.
- Rel amphtml tag implementation.
- Other Rel tags implementation.
- Hreflang tag implementation.
- Canonicalization issue & how to fix.
- 404 Broken link analysis & redirection.
- Custom 403, 404 etc. page creations.
- Importance of sitemaps. Sitemap.xml, Sitemap.html file creations.
- RSS file creations.
- txt file creation & uses.
- Quality analysis of Inbound Links, link cleaning & Google Disavow tool.